Chit (Krissada Sukosol Clapp) after losing a big account to a rival in his firm ("You were too slow," the guy tells Chit), wakes up the next day and finds that his car is being repossessed. Things can’t get much worse, it seems, but then he's actually fired from his job. And, it turns out that Chit is facing a pile of bills from his creditors. Luckily, the credit on his cell phone is still good and while he's sitting in the stairwell, pondering his next move, he gets a call from a mysterious person who knows every detail about his life – where he's from, that he's lost his job, how much he owes down to the last satang. The guy on the line also knows that there’s a fly buzzing around Chit's head at that exact moment. The voice explains that Chit can win Bt10,000. All he has to do is pick up the folded newspaper that happens to be lying nearby and swat that fly. Chit completes the task, and the phone rings again. To win more money, he is told, he has to eat the dead fly. Chit goes back to his desk with the fly in his hand and debates following through with the task. Then, to the shock of a co-worker and friend, Tong (Achita Sikamana), Chit pops the fly into his mouth. The phone rings again and Chit is informed that there's Bt100 million on offer if he completes 11 more tasks, each growing progressively more degrading and deadly. There's something far worse than a dead fly to consume, and some of the stunts take him to dark places in his memory, cleverly revealing details about his past - his upbringing and old relationships. Chit must play the game for the entertainment of an audience he can't see, following the rules or else forfeiting all the winnings he has accumulated. But who's behind this game, how they are monitoring Chit and where the audience watching is, remain a mystery, despite the efforts of Tong, who unbeknownst to Chit is using her computer skills to hack into the game, and unwittingly, she becomes a pawn used by the dark forces behind it.
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